The Blair Witch Project
colours
The colours have been inverted on the image, this gives a supernatural feel to the poster. This realy gives a sence that it's a si-fi horror film. The fact that it's all in black and white gives it a dark feeling to the poster agaim amplifying the horror/ sci-fi genre. The subtulty of the only bit of colour being the red logo, really makes it stand out and brings to mind all the conotations of red ; anger, danger blood ect.
Image and layout
The image they have used is that of deep forest, this creates an enigma as trees aren't considered frightning and goes against the norm for horror posters. This leaves you wondering..what's the signifycanc of the forest?? Another way in which this poster creates a sence of mystery is by not having the film title in the usual place, going against normal poster conventions. By just having the title and a section of narative from the film it makes the target audiance curious about it and wanting to find out more.
Orphan
The dominate colour in this poster is a blood, this brings to mind images of muder, danger and anger, which are themes that run throughout horror films. The fact that the image is of a child, you'd expect a child to be happy and care free yet the child on this is the oppostite with a serious expression. This makes the target audiance feel uneasy as it goes against the norm. The font looks like scratched wich sugests a non human precence in the movie, again a common theme in horror films.
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